1. Marketing Strategy:

   • A plan or approach designed to promote a product or service and achieve specific business goals.

2. Target Audience:

   • The specific group of consumers that a marketing campaign is intended to reach.

3. Market Segmentation:

   • Dividing the target market into distinct groups based on shared characteristics or preferences.

4. Product Positioning:

   • Creating a unique image and identity for a product in the minds of consumers.

5. Brand Awareness:

   • The level of familiarity and recognition of a brand among the target audience.

6. Brand Loyalty:

   • The degree of customer commitment and attachment to a particular brand.

7. Market Research:

   • The process of gathering and analyzing information about a market, including consumer needs and preferences.

8. Competitive Analysis:

   • Evaluating the strengths and weaknesses of competitors to identify opportunities and threats.

9. Unique Selling Proposition (USP):

   • The distinctive feature or benefit of a product that sets it apart from competitors.

10. Marketing Mix:

    • The combination of product, price, place, and promotion strategies used to reach the target market.

11. Advertising:

    • Paid promotion of products or services through various media channels.

12. Public Relations (PR):

    • Building and maintaining a positive image and relationship with the public and media.

13. Social Media Marketing:

    • Using social media platforms to promote products and engage with customers.

14. Content Marketing:

    • Creating and distributing valuable content to attract and retain a target audience.

15. Email Marketing:

    • Sending commercial messages to a group of people via email to promote products or services.

16. Influencer Marketing:

    • Collaborating with influential individuals or celebrities to promote a brand or product.

17. Digital Marketing:

    • Marketing efforts that use digital channels such as websites, search engines, and social media.

18. Guerrilla Marketing:

    • Unconventional and low-cost marketing tactics that create a buzz and draw attention.

19. Viral Marketing:

    • Creating content that spreads rapidly and widely through social sharing.

20. Word-of-Mouth Marketing:

    • Marketing that relies on customers' recommendations and referrals.

21. Call-to-Action (CTA):

    • A prompt that encourages the audience to take a specific action, such as making a purchase.

22. Conversion Rate:

    • The percentage of website visitors or recipients of marketing messages who take the desired action.

23. Customer Retention:

    • Efforts to keep existing customers and encourage repeat purchases.

24. Upselling:

    • Persuading a customer to buy a more expensive or upgraded version of a product.

25. Cross-selling:

    • Offering complementary products or services to customers based on their previous purchases.

26. Market Penetration:

    • Introducing a product into an existing market to gain a larger share of customers.

27. Market Development:

    • Expanding into new markets to reach untapped customer segments.

28. Product Development:

    • Creating new products or modifying existing ones to meet customer needs.

29. Diversification:

    • Entering new markets with new products or businesses to reduce reliance on existing markets.

30. Product Lifecycle:

    • The stages of a product's existence, including introduction, growth, maturity, and decline.

31. Price Skimming:

    • Setting a high initial price for a new product and gradually lowering it over time.

32. Price Penetration:

    • Setting a low initial price to gain a large market share quickly.

33. Promotional Campaign:

    • A coordinated series of marketing activities to achieve specific objectives.

34. Marketing Budget:

    • The allocated funds for marketing activities and campaigns.

35. Return on Investment (ROI):

    • The measure of the profitability of a marketing campaign relative to its cost.

36. Customer Segmentation:

    • Dividing customers into groups based on similar characteristics or behaviors.

37. Market Share:

    • The portion of a market controlled by a specific company or product.

38. Product Differentiation:

    • Making a product unique to distinguish it from competitors.

39. Market Demand:

    • The total quantity of a product or service that customers are willing to buy at a given price.

40. Customer Satisfaction:

    • The extent to which customers are happy with a product or service.

Remember to practice using these words in various contexts to reinforce your understanding and improve your English skills. Good luck with your IELTS preparation!