Skip to main content
Market research

Market research

0.0
(0 votes)

697

07/24/2023

Here are some vocabulary words related to market research for IELTS band scores 4.5-6.0:

  1. Market Research:

    • The process of gathering and analyzing information about a market, including consumers, competitors, and trends.

  2. Primary Research:

    • Data collected directly from original sources, such as surveys, interviews, and focus groups.

  3. Secondary Research:

    • Existing data gathered from sources like government reports, industry publications, and academic studies.

  4. Quantitative Research:

    • Research that focuses on numerical data and statistical analysis to draw conclusions.

  5. Qualitative Research:

    • Research that delves into the motivations, attitudes, and behaviors of consumers using open-ended questions and observations.

  6. Data Analysis:

    • The process of examining and interpreting collected data to draw insights and make informed decisions.

  7. Market Segmentation:

    • Dividing a larger market into smaller, distinct groups based on shared characteristics or preferences.

  8. Target Market:

    • The specific group of consumers that a product or service is intended to serve.

  9. Consumer Behavior:

    • The study of how individuals make decisions about what to buy and consume.

  10. Market Trends:

    • The general direction in which a market is moving, such as changes in consumer preferences or industry growth.

  11. Competitor Analysis:

    • Evaluating the strengths and weaknesses of competing businesses to identify opportunities and threats.

  12. SWOT Analysis:

    • An assessment of a company's strengths, weaknesses, opportunities, and threats.

  13. Market Share:

    • The portion of a market that a company controls in comparison to its competitors.

  14. Product Development:

    • The process of creating and improving products to meet consumer needs.

  15. Product Launch:

    • Introducing a new product to the market.

  16. Brand Awareness:

    • The extent to which consumers recognize and recall a brand.

  17. Advertising Campaign:

    • A coordinated series of advertisements designed to promote a product or brand.

  18. Focus Group:

    • A small group of individuals brought together to discuss and provide feedback on a product or service.

  19. Survey Questionnaire:

    • A set of structured questions used to gather information from respondents.

  20. Sampling Method:

    • The process of selecting a subset of individuals from a larger population for research purposes.

  21. Data Collection:

    • The gathering of information through various research methods.

  22. Data Interpretation:

    • Analyzing data to understand its implications and draw conclusions.

  23. Market Analysis:

    • Studying and interpreting market data to understand current and potential market conditions.

  24. Market Opportunities:

    • Favorable conditions or gaps in the market that can be exploited for business growth.

  25. Market Challenges:

    • Obstacles or difficulties that businesses may face in a particular market.

  26. Market Entry Strategies:

    • Plans and approaches for introducing a product or service to a new market.

  27. Market Saturation:

    • A point in the market's lifecycle where demand for a product or service levels off due to widespread adoption.

  28. Market Research Report:

    • A comprehensive document summarizing the findings and analysis of market research.

  29. Marketing Plan:

    • A detailed roadmap outlining a company's marketing objectives and strategies.

  30. Customer Satisfaction:

    • The extent to which customers are content with a product or service.

  31. Brand Loyalty:

    • The degree to which customers are dedicated to a particular brand and consistently choose it over others.

  32. Market Demand:

    • The total quantity of a product or service that customers are willing and able to buy at a given price.

  33. Market Niche:

    • A specialized segment of the market that caters to specific customer needs.

  34. Product Differentiation:

    • The process of making a product stand out from its competitors through unique features or branding.

  35. Market Penetration:

    • The percentage of a target market that a company captures with its product or service.

  36. Market Research Analyst:

    • A professional who conducts research and analyzes data to provide insights for business decisions.

  37. Market Research Company:

    • A firm specializing in conducting market research on behalf of other companies.

  38. Market Survey:

    • A systematic approach to collecting data from a specific target audience to understand their opinions and preferences.

  39. Data Validity:

    • The extent to which research data accurately measures what it intends to measure.

  40. Data Reliability:

    • The consistency and repeatability of research results.

 

 

Remember to practice using these words in context to reinforce your understanding and improve your language skills. Good luck with your IELTS preparation!

Comments:

Notifications
Messages