IELTS Mock Test 2020 October

Published on: 11 Oct 2020
Tests taken: 159,376

Answer Keys:

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Part 1: Question 1 - 10

1 240
2 fitness center
3 swimming pool
4 trainers
5 midnight

6 Fleet
7 24 Whitehall Close
8 NE01EN
9 9765 484 493
10 electricity bill

Part 2: Question 11 - 20

11 records
12 contagious disease
13 travel medicine
14 medication
15 health issues

16 present
17 keep informed
18 long trousers
19 bare skin
20 dusk

Part 3: Question 21 - 30

21 D
22 E
23 B
24 4
25 5

26 4.5
27 well thought out
28 two topics
29 boring
30 more time

Part 4: Question 31 - 40

31 very high
32 low
33 target market
34 try the product
35 of scale

36 reward
37 brand
38 peak
39 intense
40 applications

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Review & Explanations:

Part 1: Questions 1-10

Questions 1-5

Complete the notes below.

Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

Ratner Athletics Centre
Example: Current students get membership for ....no charge / free..... • a yearly membership costs £ 1 for alumni • Features offered include: • the Emily Pankhurst 2 • the Dalton 3 • personal 4 at an extra charge • Hours: 6 a.m. to 5 on week days and 6 a.m. to 9 p.m. on weekends

1 Answer: 240

Listen from here Locate Explain Report

The keyword concerned in Q1 must be “costs”, “yearly” and “alumni”.
From the question we can assume that the answer must be a price.
The former student asked “How much does it cost?”, the employee answered “for an alumnus, that’s two hundred and forty pounds annually”. “alumni” is the plural form of “alumnus”, “annually” means “yearly”, therefore the answer for Q1 would be “240”.

2 Answer: fitness center

Listen from here Locate Explain Report

The keyword concerned in Q2 must be “ Emily Pankhurst”.
From the question we could assume that the answer must be a noun.
As we hear “we do offer a really excellent facility’, we could guess that the answer will soon appear, and then the employee stated, “For the cost, members have access to the Emily Pankhurst Fitness Centre”. Therefore, the answer for Q3 must be “fitness centre”.

3 Answer: swimming pool

Listen from here Locate Explain Report

The keyword concerned in Q3 would be “Dalton”.
From the question we could assume that the answer must be a noun.
As the employee stated, “feature of the Ratner Centre is the Dalton swimming pool”. Therefore, the answer for Q3 must be “swimming pool”.

4 Answer: trainers

Listen from here Locate Explain Report

The keyword concerned in Q4 would be “personal” and “extra charge”.
From the question we could assume that the answer must be a noun.
As the employee stated, “we have personal trainers available for an additional cost”. “additional cost” is the synonym of “extra charge”, therefore the answer for Q4 would be “trainers”.

5 Answer: midnight

Listen from here Locate Explain Report

The keyword concerned in Q5 would be “6 am” and “weekdays”.
From the question we could assume that the answer must be a time.
The employee said “We're open from six in the morning to midnight on weekdays”. Therefore the answer for Q5 would be “midnight”.

Questions 6-10

Complete the form below.

Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

New CUSTOMER MEMBERSHIP FORM
• Customer name: Shannon 6 • Street Address: 7 • City: Newcastle • Postcode: 8 • Telephone number: 9 • Payment method: cash • Proof of address: 10

6 Answer: Fleet

Listen from here Locate Explain Report

The keyword concerned in Q6 should be “customer name”.
From the question we could assume that the answer must be a series of letters.
As the employee asked the former student to tell her name, she confirmed that her name was “Shannon Fleet”. Therefore, “Fleet” would be the answer for Q6.

7 Answer: 24 Whitehall Close

Listen from here Locate Explain Report

The keyword concerned in Q7 should be “street address”.
From the question we could assume that the answer must be an address.
As the employee asked the former student to tell her address, she confirmed that her address was “Twenty-four Whitehall Close”. Therefore, the answer for Q7 would be “24 Whitehall Close”.

8 Answer: NE01EN

Listen from here Locate Explain Report

The keyword concerned in Q8 should be “post code”.
From the question we could assume that the answer must be a series of numbers and letters.
As the employee asked the former student to tell her post code, she replied that her post code was “N-E zero, one - E – N”. Therefore, the answer for Q8 must be “NE01EN”.

9 Answer: 9765 484 493

Listen from here Locate Explain Report

The keyword concerned in Q9 should be “telephone number”.
From the question we could assume that the answer must be a series of numbers.
As the employee asked the former student to tell her telephone number, she responsed that her phone number was “9-7-6-5 4-8-4 4-9-3”. We should notice that the series of numbers“9-7-6-5 4-8-4 9-4-3” that the employee repeated later was wrong. Therefore, the true answer for Q9 must be “9765484493”.

10 Answer: electricity bill

Listen from here Locate Explain Report

The keyword concerned in Q10 should be “proof of address”.
From the question we could assume that the answer must be a noun.
As the employee asked the former student to “bring some sort of proof of address”, we could know that the answer will soon appear. After that, the student asked “Will my electricity bill do?” and the employee agreed. Therefore, “electricity bill” would be the correct answer for Q10.

Part 1

Part 2: Questions 11-20

Questions 11-20

Complete the notes below.

Write NO MORE THAN TWO WORDS for each answer.

Orientation Meeting for students studying abroad in South America
Remember to sign the attendance lists on the way out! To get a student visa you must make a folder of health information including: • vaccination 11 • proof you don’t have a serious 12 Have a consultation with a doctor specialised in 13 to get information on: • what vaccines you will need to get • 14 for malaria • what to expect if you have any existing 15 Health issues in South America Malaria is a concern for most people going to South America. • In each country, it is 16 in some areas but not others. • You must 17 and not travel to high-risk areas if you are not protected. To prevent insect bites: • wear long-sleeved shirts and 18 • use insect repellent on 19 and flying-insect spray in rooms • stay indoors in the peak biting periods of 20 and dawn

11 Answer: records

Listen from here Locate Explain Report

The keyword concerned in Q11 should be “visa” and “health information”.
From the question, we could assume that the answer must be a noun.
As we hear “we're going to be talking about health, and specifically the procedures that you have to go through in order to get your student visas for your host country”, we could guess that the answer will soon appear. As stated by the speaker after that, “this will entail gathering a folder of health information, such as vaccination records”. Therefore, the answer for Q11 must be “records”.

12 Answer: contagious disease

Listen from here Locate Explain Report

The keyword concerned in Q12 should be “proof” and “serious”.
From the question, we could assume that the answer must be a noun.
As stated by the speaker, “this will entail gathering a folder of health information, such as vaccination records and proof from your doctors that you're not suffering from any serious contagious diseases”. Therefore, the correct answer for Q12 must be “contagious diseases

13 Answer: travel medicine

Listen from here Locate Explain Report

The keyword concerned in Q13 should be “doctor” and “specialised”.
From the question, we could assume that the answer must be a noun.
As the speaker stated, “Also each one of you is required to attend a consultation with a doctor at the student health, centre who is specialised in travel medicine”. Therefore, the correct answer for Q13 would be “travel medicine”.

14 Answer: medication

Listen from here Locate Explain Report

The keyword concerned in Q14 should be “malaria”.
From the question, we could assume that the answer must be a noun.
As we hear “you will be given all the latest Information about what vaccines you'll need”, we should notice that the answer will soon appear. After that, the speaker said “If you'll need to take medication for malaria”. Therefore, the answer for Q14 would be “medication”.

15 Answer: health issues

Listen from here Locate Explain Report

The keyword concerned in Q15 should be “expect” and “existing”.
From the question, we could assume that the answer must be a noun.
As the speaker stated, “If you'll need to take medication for malaria, for example - or what to expect in case of any existing health issues”. Therefore, the answer for Q15 would be “health issues”.

16 Answer: present

Listen from here Locate Explain Report

The keyword concerned in Q16 should be “malaria”, “South America”, “some areas but not others”.

From the question, we could assume that the answer must be an adjective.
As the speaker stated, “In most South American countries, malaria is present in some areas, but not in others”. Therefore, the correct answer for Q16 must be “present”.

17 Answer: keep informed

Listen from here Locate Explain Report

The keyword concerned in Q17 should be “high-risk areas” and “not protected”.

From the question, we could assume that the answer must be a verb.
As the speaker stated, “You should be realistic about what your plans are, and it you decide not to take malaria medication, keep informed and don't travel to a high-risk area”. The sentence “you decide not to take malaria medication” means “you are not protected”, therefore the correct answer for Q17 would be “keep informed”. We should notice that “be realistic” is not the answer since it is about “plans”.

18 Answer: long trousers

Listen from here Locate Explain Report

The keyword concerned in Q18 should be “high-risk areas” and “not protected”.
From the question, we could assume that the answer must be a noun.

As the speaker stated, “To prevent insect bites, you should wear long-sleeved shirts and long trousers whenever possible”. Therefore the correct answer for Q18 must be “long trousers”.

19 Answer: bare skin

Listen from here Locate Explain Report

The keyword concerned in Q19 should be “insect repellent”.
From the question, we could assume that the answer must be a noun.
As the speaker stated, “To prevent insect bites, you should wear long-sleeved shirts and lone trousers whenever possible and use an insect repellent on any bare skin”. Therefore the correct answer for Q19 must be “bare skin”.

20 Answer: dusk

Listen from here Locate Explain Report

The keyword concerned in Q20 should be “indoors”, “biting periods” and “dawn”.
From the question, we could assume that the answer must be a noun.
As the speaker stated, “Although it's not always possible, it's best to remain indoors in a screened or air-conditioned area during the peak biting periods of dusk and dawn”. Therefore the answer for Q20 must be “dusk”.

Previous Next

Part 2

Part 3: Questions 21-30

Questions 21-23

Which opinion does each person express about filling out the evaluation forms?

Choose your answer from the box and write the letters A - F next to questions 21-23.

A	They encourage students to work hard.
B	Important changes have been made because of the forms.
C	We could be judged because of what we write.
D	It is alright to say that you don’t have an opinion.
E	Probably no one reads them anyway.
F	They are required; if we don’t do them we will get bad marks.

21 Joshua

22 Ethan

23 Lily

21 Answer: D

Listen from here Locate Explain Report

The keyword concerned in Q21 should be “Joshua”.
As Joshua stated, “Just say you have no opinion; what's the problem with that?”. This sentence means “It is alright to say that you don’t have an opinion”. The question “what’s the problem with that” just means “there’s nothing wrong with it”. Therefore the answer for Q21 must be D.

22 Answer: E

Listen from here Locate Explain Report

The keyword concerned in Q22 should be “Ethan”.
As Ethan stated, “you think anyone reads them? I rather doubt it”. This sentence means that she didn’t think that there would be anyone read them”. Therefore, the correct answer for Q22 would be E.

23 Answer: B

Listen from here Locate Explain Report

The keyword concerned in Q23 should be “Lily”.
Lily stated, “Remember in the first term, when there were some problems with people in some groups not doing their fair share of the work? There were lots of comments about this on the evaluation forms, and so Dr. Smith came and talked to us about it, and decided to add the individual evaluation forms so we could each evaluate our other group members' effort. That was a really important outcome”. What she said means there is something wrong with the evaluation forms and then Dr. Smith made some important changes to it. Therefore, the answer for Q23 would be B.

Questions 24-30

Complete the table below.

Write NO MORE THAN THREE WORDS AND OR A NUMBER for each answer

Opinions about project	Lily	Joshua	Ethan
Initial Suggested Rating	24	25	26
Good Points	nothing specific	27	choice between 28
Bad Points	no practical point / choices were both 29	should have given us 30	no opinion

24 Answer: 4

Listen from here Locate Explain Report

The keyword concerned in Q24 should be “initial suggested rating”.
From the question, we could assume that the answer must be a noun or a number representing the level of the project.
As Lily suggested, “What do you think? Four?”. Therefore, the answer for Q24 would be 4.

25 Answer: 5

Listen from here Explain Report

The keyword concerned in Q25 should be “initial suggested rating”.
From the question, we could assume that the answer must be a noun or a number representing the level of the project.
As Joshua suggested, “Why four and not five?”. Therefore, the correct answer for Q25 would be 5.

26 Answer: 4.5

Listen from here Locate Explain Report

The keyword concerned in Q26 should be “initial suggested rating”.
From the question, we could assume that the answer must be a noun or a number representing the level of the project.
As Ethan suggested, “Why don't we give it a four point five?”. Therefore, the correct answer for Q26 must be 4.5.

27 Answer: well thought out

Listen from here Locate Explain Report

The keyword concerned in Q27 should be “good points”.
From the question, we could assume that the answer must be a noun or an adjective.
As Joshua stated, “So what about good points? Josh said “it’s well thought out; anything else?”. Therefore, the answer for Q27 would be “well thought out”, which is a phrasal adjective meaning “well-planned”.

28 Answer: two topics

Listen from here Locate Explain Report

The keyword concerned in Q28 should be “choice”.
From the question, we could assume that the answer must be a noun.
As Ethan stated, “I liked having a choice between two topics”. Therefore the answer for Q28 would be “two topics”.

29 Answer: boring

Listen from here Locate Explain Report

The keyword concerned in Q29 should be “bad points” and “choices”.
From the question, we could assume that the answer must be an adjective.
As Lily stated, “I thought they were both boring”. “both” here refers to “choices”. Therefore, the answer for Q29 must be “boring”.

30 Answer: more time

Listen from here Locate Explain Report

The keyword concerned in Q30 should be “bad points” and “given”.
From the question, we could assume that the answer must be a noun.
As Joshua stated, “I think they should have given us more time to do this final project since it was a larger part of our grade”. Therefore, the correct answer for Q30 would be “more time”.

Previous Next

Part 3

Part 4: Questions 31-40

Questions 31-40

Complete the flow-chart below.

Write NO MORE THAN THREE WORDS for each answer.

**Product Life Cycle Marketing Aims by Stage**
Stage 1: Market Introduction
Features: - Costs 31 - Sales volumes 32	Marketing Strategy: Step 1 Get the brand noticed by the 33 Step 2 Encourage potential customers to 34

Stage 2:Growth
Features: - Economies 35 lead to reduced costs and rise in sales.	Marketing Strategy: Step 1 Find a way to 36 return customers. Step 2 Differentiate the 37 from rival products.

Stage 3: Maturity
Features: - Sales will 38 - Competition will be 39	Marketing Strategy: Step 1 Continue to point out the differences between your product and rival brands. Step 2 Find new 40 for the product.

31 Answer: very high

Listen from here Locate Explain Report

The keyword concerned in Q31 should be “costs”.
From the question, we could assume that the answer must be an adjective because it is about the “features”.
As the lecturer stated, “At this point, costs are very high indeed”. Therefore the correct answer for Q31 would be “very high”.

32 Answer: low

Listen from here Locate Explain Report

The keyword concerned in Q32 should be “sales volumes”.
From the question, we could assume that the answer must be an adjective.
As the lecturer stated, “At this point, costs are very high indeed, and, since the product is fresh to the market, sales volumes can be low to start as the product has vet to take off”. Therefore, the answer for Q32 would be “low”.

33 Answer: target market

Listen from here Locate Explain Report

The keyword concerned in Q33 should be “step 1”, “brand” and “noticed”.
From the question, we could assume that the answer must be a noun.
As the lecturer stated, “The first step is to get the brand noticed by your target market”. Therefore, the correct answer for Q33 would be “target market”.

34 Answer: try the product

Listen from here Locate Explain Report

The keyword concerned in Q34 should be “encourage” and “potential customers”.
From the question, we could assume that the answer must be a verb.
As the lecturer stated, “The next step would be to encourage the target market to try the product”. Therefore, the answer for Q34 would be “try the product”.

35 Answer: of scale

Listen from here Locate Explain Report

The keyword concerned in Q35 should be “economies”, “reduced costs” and “rise in sales”.
From the question, we could assume that the answer must be a noun.
As the lecturer stated, “Now here costs will reduce dramatically as sales rise and economies of scale in production begin to kick in”. “kick in” means “take effects”, therefore, the answer for Q35 would be “of scale”.

36 Answer: reward

Listen from here Locate Explain Report

The keyword concerned in Q36 should be “way” and “return customers”.
From the question, we could assume that the answer must be a verb.
As the lecturer stated, “The first step for the marketing gurus is to find a way to reward return customers for their loyalty”. Therefore, the answer for Q36 would be “reward”.

37 Answer: brand

Listen from here Locate Explain Report

The keyword concerned in Q37 should be “differentiate” and “rival products”.
From the question, we could assume that the answer must be a noun.
As the lecturer stated, “The next step for the marketing team, then, is to differentiate their brand from the alternatives on the market”. “the alternatives” here means “rival products”, therefore the answer for Q37 would be “brand”.

38 Answer: peak

Listen from here Locate Explain Report

The keyword concerned in Q38 should be “sales”.
From the question, we could assume that the answer must be a verb.
As the lecturer stated, “sales will peak as the saturation point is reached”. Therefore the answer for Q38 would be “peak”.

39 Answer: intense

Listen from here Locate Explain Report

The keyword concerned in Q39 should be “competition”.
From the question, we could assume that the answer must be an adjective.
As the lecturer stated, “Competition will be intense”. Therefore, the answer for Q39 would be “intense”.

40 Answer: applications

Listen from here Locate Explain Report

The keyword concerned in Q40 should be “new” and “product”.
From the question, we could assume that the answer must be a noun.
As we hear “The marketing department must continue to differentiate the brand from competitors”, we could know that the answer will soon appear. After that, the lecturer said “that is, find new applications for the product in order to open up potential new markets”. Therefore, the answer for Q40 would be “applications”.

Part 4

Change Audio Sources

Part 1

You will hear a telephone conversation between a student and an employee at a university sports facility.

First you have some time to look at questions 1 to 5

(Pause the recording for 30 seconds)

You will see that there is an example that has been done for you. On this occasion only, the conversation relating to this will be played first.

S = Former student, Shannon Fleet E = Employee

E; Hello, Ratner Athletics Centre; how can I help you?

S: Yes, hi. I'm interested in finding out some information about membership.

E: Certainly. Are you a student?

S: No. Is that a problem? I was a student here two years ago .... E: Alright, that's no problem. Current students get membership for no charge, but recreational memberships are also available for purchase for university faculty, staff, alumni, and retirees, as well as their spouses and children.

The answer is ''no charge" so this has boon filled in for you. Now we shall begin. You should answer the questions as you listen because you will not hear the recording a second time. Listen carefully and answer questions 1 to 5.

[REPEAT]

S: Ok, good. How much does it cost?

E: For an alumnus, that's two hundred and forty pounds annually, or one hundred pounds for a month.

S: Oh, That's quite expensive. It's a shame I didn't take advantage of the athletics facility when I was a student here. I'll have to think about this.

E: Well, we do offer a really excellent facility. For the cost, members have access to the Emily Pankhurst Fitness Centre, which Is a beautiful exercise space - open and full of light. The fitness centre includes two weight circuits, free weights, rowing machines, elliptical trainers, recumbent and upright bicycles, step mills, and treadmills [exercise machines] - and many many other activities. But the most prominent, and I'd have to say popular, feature of the Ratner Centre is the Dalton swimming pool. It's 50 metres by 25 metres and includes up to 20 lanes in the 25-metre dimension and nine lanes in the 50-metre dimension, and also has two one-metre diving boards available. What activities, specifically, are you Interested in?

S: Yes, well, I'm interested in swimming, and also in getting started with some weight training, although I've never tried It before in my life. I feel rather intimidated, actually. Is there Instruction available?

You know, someone to teach me to use the machines and maybe help me figure out a training programme to reach my goals?

E: Yes, we have personal trainers available for an additional cost. We also offer fitness evaluation, which by the way I highly recommend for someone just starting out with weight training, and you would be orientated to the machines as part of this.

S: Oh, one more thing. What are the opening hours?

E: We're open from six in the morning to midnight on weekdays and from six in the morning to nine p.m. on weekends.

S: Oh, that's good. Alright, well, I guess I'd like to join.

Before you hear the second conversation, you have some time to look at questions 6 to 10.

(Pause the recording for 30 seconds)

Now listen and answer questions 6 to 10.

E: Very well. Can I have your name please?

S: That's Shannon Fleet. S-H-A-N-N-O-N F-L-E-E-T.

E: Ok, and your address?

S: Twenty-four Whitehall Close. Newcastle ....

E: Sorry, can you please spell the street name for me?

S: Yes, of course. That's W-H-l-T-E-H-A-L-L C-L-O-S-E.

E: Got it. And your post code?

S: N-E zero, one - E - N.

E: N as in night and E as in England?

S: Yes, that's correct.

E: I'll need a phone number.

S: Ok. it's 9-7-6-5 4-8-4 4-9-3.

E: That's 9-7-6-5 4-8-4 9-4-3.

S: No, sorry. The last three numbers are 4-9-3, not 9-4-3.

E: Ok. Now, you'll need to pay when you come for the first time, and you can either pay by cash or credit card.

S: I'll pay cash.

E: Fine. And be sure to bring some sort of proof of address, like a bill or driver's licence.

S: I don't drive. Will my electricity bill do?

E: Yes, that's fine. And also bring a passport-sized photo so we can make up your membership card.

S: Ok, thanks. I'll come by this afternoon.

That is the end of Part one. You now have half a minute to check your answers.

(Pause the recording for 30 seconds)

Now turn to Part two.

Part 2

You will now hear a speaker talking to a group of students planning to study in South America next year.

First you have some time to look at questions 11 to 15

(Pause the recording for 30 seconds)

Now listen carefully and answer questions 11 to 15

Hello there; good afternoon! Thank you for finding the time in your busy schedules to come to the international student office's first orientation meeting for students going abroad, to South America next autumn. By the way, if you haven't already signed next to your name on our attendance lists - they're located on the table at the entrance of the auditorium - be sure to do it on your way out. Remember, this orientation meeting is obligatory, so you need to make sure we know that you're here.

Alright, to begin, we're going to be talking about health, and specifically the procedures that you have to go through in order to get your student visas for your host country. For all of you, this will entail gathering a folder of health information, such as vaccination records and proof from your doctors that you're not suffering from any serious contagious diseases. For many of you, this will also entail getting some extra vaccinations, depending on your destination country. All the specifics that each of you will need are to be found in your host country handbook that you received when you were accepted into the programme.

Also each one of you is required to attend a consultation with a doctor at the student health, centre who is specialised in travel medicine. The health centre can give you details about appointment times, but be sure to book your appointment early, because the specialist Is only at the heath centre at certain times; to have the most benefit, you should have your meeting at least 4-6 weeks before your trip, to allow time for your vaccines to take effect. Now, at this consultation, you will be given all the latest Information about what vaccines you'll need and any other health considerations you need to be aware of - If you'll need to take medication for malaria, for example - or what to expect in case of any existing health issues.

Before you hear the rest of the lecture you have some time to look at questions 16 to 20.

(Pause the recording for 30 seconds)

Now listen carefully and answer questions 16 to 20.

Now, I want to talk in a bit more detail about some important health issues that many of you will face. First of all I want to say a few things about Malaria, which will apply to most of you with South American destinations. In most South American countries, malaria is present in some areas, but not in others. In Brazil, for example, the Amazon basin is a high-risk area, while the costal cities, such as Rio de Janeiro and Sao Paulo, have a very low risk of malaria. So, if you will be studying in Sao Paulo, you will not need to take medication for malaria. However, if you are studying in Sao Paulo and doing fieldwork somewhere in the Amazon basin, then you will need medication. Likewise, if you plan to travel into rural regions, then you will need medication. You should be realistic about what your plans are, and it you decide not to take malaria medication, keep informed and don't travel to a high-risk area. We've had two instances of students returning with malaria in the last 5 years, and both cases had to do with spontaneous travel after their studies to areas with a high risk of malaria.

Of course, there are quite a few other insect-born illnesses that can be caught, so it's essential to avoid being bitten as much as possible, even if you are taking malaria medication. To prevent insect bites, you should wear long-sleeved shirts and long trousers whenever possible, and use an insect repellent on any bare skin. You should also bring a flying-insect spray to help clear rooms of mosquitoes. The product should contain a pyrethroid insecticide. Bed nets treated with permethrin, if you will not be sleeping in an air-conditioned or well-screened room, are also a very good idea. Although it's not always possible, it's best to remain indoors in a screened or air-conditioned area during the peak biting periods of dusk and dawn.

Finally, in much of South America, there is a risk of Schistosomiasis - a rather nasty parasitic infection that can be contracted in fresh water. So do not swim in fresh water, except in well-chlorinated swimming pools. Any questions so far?

Thai is the end of Part two. You now have half a minute to check your answers.

(Pause the recording for 30 seconds)

Now turn to Part three.

Part 3

You will hear a group of students filling out an evaluation form for one of their classes.

First you have some time to look at questions 21 to 23.

(Pause the recording for 30 seconds)

Now listen carefully and answer questions 21 to 23

E = Ethan, L = Lily, J = Joshua

L: Joshua! Ethan! Wait; don't leave yet. We have to fill in an evaluation form to hand in with our final project.

E: Not another one! We've done one of these forms after each project all term! It's a bit of a waste of time, if you ask me.

L: They just want to give us a chance to have our say about the project.

E: But I haven't much of an opinion about it either way. It's just a project.

J: Yeah, but if you did?

E: Then it wouldn't be a waste of time I suppose; what's your point?

J: Just say you have no opinion; what's the problem with that?

E: You're right; I'll do that. And it'll be easier than making something up! But even if we had issues and wrote them down, do, you think anyone reads them? I rather doubt it.

L: Of course they do! Remember in the first term, when there were some problems with people in some groups not doing their fair share of the work? There were lots of comments about this on the evaluation forms, and so Dr. Smith came and talked to us about it, and decided to add the individual evaluation forms so we could each evaluate our other group members' effort. That was a really important outcome.

J: See, Ethan, without the evaluation forms, we wouldn't have the opportunity to report what a slacker you are!

E: Come on! I’ve done as much work as anyone!

L Yeah, it's easy to joke around because we're a good team. My last team wasn't so good though, and I was really grateful for those forms.

E: Ok - let's get it done so we can go.

Before you hear the rest of the conversation, you have some time to look at questions 24 to 30.

(Pause the recording for 30 seconds)

Now listen and answer questions 24 to 30.

L: Okay, first we have to rate the project from one to five, and comment on any good or bad points.

J: We do this part together?

L Yeah. What do you think? Four?

E: Yeah, why not?

J: Urn... Why four and not five? I don't really think there was much wrong with it. It was a good project. The tasks were well thought out. Not like the last one where one of the tasks was impossible because there was no research on the subject.

L: I agree with you, Josh. There weren't technically any problems with the project. It's just that I like projects to have a sort of practical point, you know, we should see some sort of reason for doing it. Other than the grade, of course. If it had some sort of real-world application, it would have been perfect. What do you think Ethan?

E: I don't know. Why don't we give it a four point five?

L: That's a good idea. Can we do that?

J: I don't see why not. And I agree. Four point five.

L: So what about good points? Josh said it's well thought out; anything else?

E: I liked having a choice between two topics. I mean, some topics just don't interest some people.

L: Yes, you're right. Unfortunately I thought they were both boring! I'm sounding a bit negative, aren't I? I can't think of any specific good points.

E: That's alright. Let's move on to the bad points.

L You're eager to go, aren't you?

E: Yeah. I'm going camping tomorrow and I have to pack! But back to the topic. I haven't got an opinion about bad points; Lily's already said her share, what about you Joshua? Any complaints?

J: No, I think it was a good project. Um... If I had to say something I guess it would be the time scale. I think they should have given us more time to do this final project since it was a larger part of our grade. But I 'don't think that's a big deal.

L: Ok. I think we're done. We just have to do the individual evaluation forms and that's it.

That is the end of Part three. You now have half a minute to check your answers.

(Pause the recording for 30 seconds)

Now turn to Part four.

Part 4

You will hear part of a lecture in a marketing course.

First you have some time to look at questions 31 to 40

(Pause the recording for 30 seconds)

Now listen carefully and answer questions 31 to 40

Lecturer: Today we're going to look at marketing over the lifetime of a product and how the different phases in the product life cycle impact on the kinds of marketing decisions we make and influence the marketing strategies we employ.

Of course, the first stage in the product life cycle is known as the Market Introduction Stage. At this point, costs are very high indeed, and, since the product is fresh to the market, sales volumes can be low to start as the product has vet to take off. What the marketing department must do therefore is get as much publicity as possible for the product and begin to develop brand awareness and loyalty. Think of the process as little steps. The first step is to get the brand noticed by your target market. This will require aggressive advertising using mediums which are likely to expose the product to, and, just as importantly, appeal to the target customer. The next step would be to encourage the target market to try the product. Promotions, free trials and other special offers all play a role in enticing new customers over to your brand.

Don't expect to make money during the Market Introduction Stage. The focus should be solely on creating brand awareness.

Pause (4 seconds)

Then we move into the Growth phase. Now here costs will reduce dramatically as sales rise and economies of scale in production begin to kick in. Public awareness of the product has increased and the focus of the marketing campaign will now switch more from creating awareness to generating customer loyalty and brand recognition. The first step for the marketing gurus is to find a way to reward return customers for their loyalty - in other words, provide them with an incentive to continue coming back.

During the growth phase, several new competitors are likely to emerge as tangible threats to the business. The next step for the marketing team, then, is to differentiate their brand from the alternatives on the market. Unless customers see your product as distinct from the competitors', they really have no reason to remain loyal to it; therefore, this brand differentiation that I have just spoken of is vital.

So, you've grown your business, now it's time to sit back and reap the rewards. We're into the Maturity Stage. During this period, sales will peak as the saturation point is reached.

Competition will be intense, however, the work you have done on developing brand loyalty and differentiating your product from that of competitors will really pay off now. The marketing department must continue to differentiate the brand from competitors', and, if possible, diversify the product features; that is, find new applications for the product in order to open up potential new markets and prolong the Maturity Stage.

The final stage in the product life cycle is Saturation and Decline. Some would argue that reaching this stage is a natural progression for every product. However, there is a growing belief that, should the marketing department do its job properly, the product should stabilise and never really fall into decline. We'll examine this debate a little more closely next time.

That is the end of Part four. You now have half a minute to check your answers.

(Pause the recording for 30 seconds)

That is the end of the listening test. In the IELTS test you would now have ten minutes to transfer your answers to the listening answer sheet.

NEW

NEW

IELTS Mock Test 2020 October

Part 1: Question 1 - 10

Part 2: Question 11 - 20

Part 3: Question 21 - 30

Part 4: Question 31 - 40

Tips for improving your ielts score

Some short tips to do the IELTS reading effectively

Questions 1-5

Ratner Athletics Centre

Questions 6-10

New CUSTOMER MEMBERSHIP FORM

Questions 11-20

Orientation Meeting for students studying abroad in South America

Health issues in South America

Questions 21-23

Questions 24-30

Questions 31-40

Product Life Cycle Marketing Aims by Stage

Stage 1: Market Introduction

Stage 2:Growth

Stage 3: Maturity

Part 1

Part 2

Part 3

Part 4

Comments:

About us

Our mission

NEW

IELTS Mock Test 2020 October

Part 1: Question 1 - 10

Part 2: Question 11 - 20

Part 3: Question 21 - 30

Part 4: Question 31 - 40

Share your score

Tips for improving your ielts score

Some short tips to do the IELTS reading effectively

Questions 1-5

Ratner Athletics Centre

Questions 6-10

New CUSTOMER MEMBERSHIP FORM

Questions 11-20

Orientation Meeting for students studying abroad in South America

Health issues in South America

Questions 21-23

Questions 24-30

Questions 31-40

Product Life Cycle Marketing Aims by Stage

Stage 1: Market Introduction

Stage 2:Growth

Stage 3: Maturity

Part 1

Part 2

Part 3

Part 4

Comments:

About us

Our mission