IELTS General Training Volume 1

发布时间: 06 Jan 2017
模考人次： 2,488,900

正确答案:

汇报错误

Part 1: Question 1 - 10

1 tutoring sessions
2 Sunday
3 teens, adults
4 yoga (classes)
5 Adults/Adults only

6 75
7 225
8 Eliot
9 across the street/in a garage
10 Monday

Part 2: Question 15 - 20

11 15 A,D,E,F,I
16 sweep/rear leader
17 intersection

18 (some) rocks
19 feed
20 water bottle

Part 3: Question 24 - 30

21 24 A,B,D,F
25 B
26 term paper topic
27 first evaluation

28 student teacher conference
29 term paper
30 semester review

Part 4: Question 31 - 40

31 A
32 C
33 A
34 B
35 C

36 spend money
37 leave faster
38 security
39 younger people/clientele
40 older people/clientele

Review your test now?

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提高雅思成绩的小贴士

剑桥雅思阅读同义词替换词汇总（剑9第四篇）

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22 Aug 2023

详细试卷答案解析:

Part 1: Questions 1-10

Questions 1-5

Complete the chart below.

Write NO MORE THAN TWO WORDS for each answer.

Example Plainfield community center

Classes and Activities
Days	Class/Activity	Age Group
Wednesday. Saturday	1	children, teens
2	Tennis	3
Tuesday, Thursday	4	children, teens, adults
Friday	Book club	5

1 Answer: tutoring sessions

播放听力音频定位解析反馈

Note:

the words which lead you to the answer are underlined.
the word/number you must write for the answer is marked.
words which you might wrongly think could be the answer are in italics.

The keyword concerned in Q1 must be “an activity”.
From the question, we can assume that the answer must be an activity of the Community Center.
As the woman asks the man to tell her about the activity for her teenage son, the man confirms that the Community Center have tutoring sessions for children and teens. Therefore, the answer for Q1 must be “tutoring sessions”.

2 Answer: Sunday

播放听力音频定位解析反馈

The keywords concerned in Q2 must be “days” and “tennis”.
From the question, we can assume that the answer must be days when the Community Center have tennis lessions because “tennis” is the keyword that was correctly mentioned in the conversation.
When the woman asked about the sports activities the center had instructed, the man confirmed that they had lessons on tennis. After that, he provided more information on tennis lessons for her that it were held on Sunday mornings for teens and Sunday afternoon for adults. Therefore, the answer for Q2 must be “Sunday”.

3 Answer: teens, adults

播放听力音频定位解析反馈

The keywords concerned in Q3 must be “tennis”.
From the question, we can assume that the answer must be the age group that is enrolled in tennis lessons.
The man provided information on tennis lessons for her that it were held on Sunday mornings for teens and Sunday afternoon for adults. Therefore, the answer for Q3 must be “teens, adults” or “teens and adults”.

4 Answer: yoga (classes)

播放听力音频定位解析反馈

The keywords concerned in Q4 must be “Tuesday and Thursday evenings” and “children, teens, adults”.
From the question, we can assume that the answer must be an activity of the Community Center is took place on Tuesday and Thursday evenings
As the woman asks the man to tell her about the yoga classes for her, the man confirms that the Community Center have yoga classes on Tuesday and Thursday evenings. Thus, the answer for Q4 must be “yoga”.

5 Answer: Adults/Adults only

播放听力音频定位解析反馈

The keywords concerned in Q5 must be “Friday” and “book club”.
From the question, we can assume that the answer must be the age group that is applied for book club.
When the man was asked about the book club for her, he confirmed the center had that club and it will start next Friday morning.
Because the time of book club did not suit for her, she thought her son would love it. Unfortunately, the man said that the current book club is only for adults. Therefore, the answer for Q5 must be “adults”.

Note: In fact, although the man mentioned the book club for teens, it will start next summer, not now.

Questions 6-10

Complete the notes below.

Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

Membership fees $ 6 (individual) $ 7 (family)

Located at 107 8 Street

Parking is located 9

The Center is closed on 10

6 Answer: 75

播放听力音频定位解析反馈

The keywords concerned in Q6 must be “the membership cost” and “individuals”.
From the question, we can assume that the answer must be a number.
The woman suggests that she needs to know about the membership cost. The man provides information to her that the yearly fee is seventy five dollars for individuals . Therefore, the answer for Q6 must be “75”.

7 Answer: 225

定位解析反馈

The keyword concerned in Q7 must be “the membership cost” and “families”.
From the question, we can assume that the answer must be a number.

The woman suggests that she needs to know about the membership cost. The man provides information to her that the yearly fee is two hundred and twenty-five dollars for families. Thus, the answer for Q7 must be “225”.

8 Answer: Eliot

播放听力音频定位解析反馈

The keyword concerned in Q8 must be “located” and “107”.
From the question, we can assume that the answer must be a name of street.

The woman suggests that she wants to know exactly where the center is located. The man said that the center is at 107 Eliot Street. Therefore, the answer for Q8 must be “Eliot”.

9 Answer: across the street/in a garage

播放听力音频定位解析反馈

The keywords concerned in Q9 must be “parking” and “located”.
From the question, we can assume that the answer must be a parking lot.
When the woman knew the way to go to the center, she asked about a free parking. The man said that she could park across the street or in a garage. Therefore, the answer for Q9 must be “across the street” or “in a garage”.

10 Answer: Monday

播放听力音频定位解析反馈

The keywords concerned in Q10 must be “closed”.
From the question, we can assume that the answer must be a day.
The woman decided to come one day next week to sign up for some classes. Therefore, the man gave the center's schedule to her. He said the center would close on Monday and operate the rest of the week. Therefore, the answer for Q10 must be “Monday”.

Part 1

Part 2: Questions 11-20

Questions 11-15

Questions 16-20

Complete the sentences below.

Write NO MORE THAN TWO WORDS for each answer.

Safety Rules for Hiking

Always stay ahead of the 16

Stop and wait at any 17

Don’t try to climb 18

Don’t 19 wild animals.

Always carry 20 with you.

16 Answer: sweep/rear leader

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The keyword concerned in Q16 must be “at the end of the line” and “stay ahead of”.
From the question, we can assume that the answer must be a person.
The author shows that during a walk, there will be a leader at the top of the line and a rear leader or sweep at the end of the line. Every hikers must be sure that he or she is always stay ahead of the rear leader or sweep while they are on the trail. Therefore, the answer for Q16 must be “rear leader” or “sweep”.

17 Answer: intersection

播放听力音频定位解析反馈

The keyword concerned in Q17 must be “Stop” and “wait”.
From the question, we can assume that the answer must be a place.
During a walk, to avoid going off on the wrong trail so when you come to any intersection of trails, stop and wait for the rest of the group to catch up . Therefore, the answer for Q17 must be “intersection”.

18 Answer: (some) rocks

播放听力音频定位解析反馈

The keyword concerned in Q18 must be “do not try to climb”.
From the question, we can assume that the answer must be a thing.
During a walk, we’ll be climbing through some steep and rocky areas. However, you should not decide to overcome that area yourself and try to climb some rocks. Therefore, the answer for Q18 must be “rocks”.

19 Answer: feed

播放听力音频定位解析反馈

The keyword concerned in Q19 must be “wild animals”.
From the question, we can assume that the answer must be an action.
During a walk, it’s not likely, but it is possible that we’ll encounter some large wild animals along the way. Of course, you should not try to feed any of them because of some dangerous situations. Therefore, the answer for Q19 must be “feed”.

20 Answer: water bottle

播放听力音频定位解析反馈

The keyword concerned in Q20 must be “always carry”.
From the question, we can assume that the answer must be a thing.
During a walk, dehydration can be a serious problem when you’re out in the wilderness , so you must always be sure to carry an adequate supply of water with you. Of course, you should be sure to fill up your water bottle because this is perhaps the most important safety rule. Therefore, the answer for Q20 must be “water bottle”.

Part 2

Part 3: Questions 21-30

Questions 21-24

Choose FOUR letters A-G.

Which FOUR of the following are required of student teachers?

A weekly journal.
B sample lesson plans
C meetings with other student teachers
D observing other teachers
E evaluation from supervising teacher
F portfolio
G final exam

21-24 Answer: A,B,D,F

播放听力音频定位解析反馈

From the question, we can assume that to support students easily, the advisor must know what that students are doing in the classroom. So the advisor requires all students to keep a journal about their teaching experience .
When the advisor was asked about how long to submit a journal, he/she said that those students should submit them every weekend so he/she can give the best support. Therefore, the answer for Q21 must be “A. weekly journal”.

In addition to the weekly journal, the advisor also asked students to submit a few sample lesson plans. After he/she reads out, he will give them a precise timeline of how he wants them to do it. Therefore, the answer for Q22 must be “B sample lesson plans”.

The advisor said that students are not forced to meet with each other except they want to. However, in addition to the teachers they work with, they must actively observe other teachers in the school. Therefore, the answer for Q23 must be “D. observe other teachers”.

At the end of the semester, the advisor will do student’ evaluation which is based on several things. So the students must do their required portfolio which should contain samples of your class activities and your students’ work. Therefore, the answer for Q24 must be “F. portfolio”.

Note: In fact, the man mentioned a final exam but the advisor said that he/she did not feel that’s necessary for student teaching.

Question 25

Choose the correct letter, A, B, or C

Who has to sign the agreement form?

A the student teacher
B the supervising teacher
C the advisor

Answer: B

播放听力音频定位解析反馈

The keywords concerned in Q25 must be “sign the agreement form”.
From the question, we can assume that the answer must be a person.
Student asked if his advisor would sign the agreement form. The advisor said that that form is for students’ supervising teacher to sign, to document that he or she agrees to have you in the classroom as a student teacher. Thus, the answer for Q25 must be “B. supervising teacher”.

Questions 26-30

Complete the schedule below.

Write NO MORE THAN THREE WORDS for each answer.

First week	26 due
Fourth week	27 meeting
Seventh week	28
Fourteenth week	29 due
Fifteenth week	30

26 Answer: term paper topic

播放听力音频定位解析反馈

The keyword concerned in Q26 must be “first week” and “due”.
When the student is concerned about the term paper, the advisor gave detailed instructions. The first thing the student should do that give term paper topic by the end of the first week of the semester. Therefore, the answer for Q26 must be “term paper topic”.

27 Answer: first evaluation

播放听力音频定位解析反馈

The keywords concerned in Q27 must be “fourth week” and “meeting”.
As the mentor has provided that during the fourth week of the semester, there'll have their first evaluation meeting to discuss the student’s observations . Therefore, the answer for Q27 must be “first evaluation”.

28 Answer: student teacher conference

播放听力音频定位解析反馈

The keywords concerned in Q28 must be “seventh week”.
On the seventh week of the semester, there will be a program that everyone is required to attend, the student teacher conference. Thus, the answer for Q28 must be “student teacher conference”.

29 Answer: term paper

播放听力音频定位解析反馈

The keywords concerned in Q29 must be “Fourteenth week” and “due”.
When the advisor was asked about the term paper, he/she said that those students should submit due by the end of the fourteenth week of the semester. Therefore, the answer for Q29 must be “term paper”.

30 Answer: semester review

定位解析反馈

The keywords concerned in Q30 must be “Fifteenth week”.
After completing the work of the fourteenth week of the semester, the advisors and students will get together one last time for a semester review . Therefore, the answer for Q30 must be “semester review”.

Part 3

Part 4: Questions 31-40

Questions 31-35

Choose the correct letter, A, B, or C

Retailers place popular items

A in the back of the store
B near the front entrance.
C at the end of the aisle.

Answer: A

播放听力音频定位解析反馈

The keywords concerned in Q31 must be “place” and “popular items”.
From the question, we can assume that the answer must be a place.
The lecturer explicitly states that a common practice among retailers is to place the store’s popular items near the back of the store because if retailers get to these popular items from the front entrance, customers may miss out on those items when they have to walk down the aisle full of goods. Therefore, the answer for Q31 must be “A. in the back of the store”.

Carpet patterns are used to

A help shoppers feel comfortable.
B appeal to shoppers’ decorative sense.
C encourage shoppers to walk in certain directions.

Answer: C

播放听力音频定位解析反馈

The keywords concerned in Q32 must be “carpet patterns” and “are used to”.
From the question, we can assume that the answer must be a purpose.
From the lecture, it is implied that lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. The answer for Q32 must be “C. encourage shoppers to walk in certain directions”.

Note: In fact, the man mentioned their decorative or comfort value but these two factors are not the main purpose of retailers as they make these patterns.

Retailers can keep customers in the store longer by

A providing places to sit.
B keeping the doors closed.
C lowering the prices.

Answer: A

播放听力音频定位解析反馈

The keywords concerned in Q33 must be “keep customers in the store longer”.
From the question, we can assume that the answer must be a solution.
The lecturer states that retailers also want to keep them in the store longer ,they provide comfortable seating throughout the store, but not too close to the doors. The answer for Q33 must be “A. providing places to sit”.

Music is used in stores to

A entertain customers.
B slow customers down.
C make customers shop faster.

Answer: B

播放听力音频定位解析反馈

The keywords concerned in Q34 must be “music” and “is used in store to”.
From the question, we can assume that the answer must be a purpose.
The lecturer states that music is commonly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially , making more purchases. Thus, the answer for Q34 must be “B. slow customers down”.

The scent of vanilla has been used in

A ice cream shops.
B bakeries
C clothing stores.

Answer: C

播放听力音频定位解析反馈

The keywords concerned in Q35 must be “The scent of vanilla” and “used in”.
From the question, we can assume that the answer must be a purpose.
The lecturer states that the scent of vanilla has been used to increase sales in clothing stores. Therefore, the answer for Q35 must be “C. clothing stores”.

Questions 36-40

Complete the chart about the effects of color

Write NO MORE THAN TWO WORDS for each answer.

Color	Effect
Purple	encourages people to 36
Orange	makes restaurant customers 37
Blue	conveys a sense of 38
Bright colors	appeal to 39
Soft colors	appeal to 40

36 Answer: spend money

播放听力音频定位解析反馈

The keywords concerned in Q36 must be “purple” and “encourages people”.
From the question, we can assume that the answer must be a behavior.
The lecturer explicitly states that people shopping in an environment where light purple is the predominating color seem to spend money more than shoppers in other environments. Therefore, the answer for Q36 must be “spend money”.

37 Answer: leave faster

播放听力音频定位解析反馈

The keywords concerned in Q37 must be “Orange” and “restaurant customers”.
From the question, we can assume that the answer must be a behavior.

The lecturer explicitly states that orange is a color that’s often used in fast-food restaurants to make customers leave faster in order to making room for the next group of diners . Therefore, the answer for Q37 must be “leave faster”.

38 Answer: security

播放听力音频定位解析反馈

The keywords concerned in Q38 must be “blue” and “conveys a sense of”.
From this question, we can assume that the answer for Q38 must be a noun.

The lecturer explicitly states that blue gives customers a sense of security, so it’s a good color for any business to use. Therefore, the answer for Q38 must be “security”.

39 Answer: younger people/clientele

播放听力音频定位解析反馈

The keywords concerned in Q39 must be “bright colors” and “appeal to”.
From the question, we can assume that the answer must be a person.
The lecturer states that stores want cater to a younger clientele should use bold, bright colors, which tend to be attractive to younger people. Therefore, the answer for Q39 must be “younger people”.

40 Answer: older people/clientele

播放听力音频定位解析反馈

The keywords concerned in Q40 must be “soft colors” and “appeal to”.
From this question, we can assume that the answer for Q40 must be a person.

From the lecture, we can imply that stores are interested in attracting an older clientele will have more success with soft, subtle colors, as older people find these colors more appealing. Therefore, the answer for Q40 must be “older people”.

-------------------------------------------

Great thanks to volunteer Thạch Thảo has contributed these explanations.

If you want to make a better world like this, please contact us.

Part 4

其他音频源

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Section 1

You will hear a woman asking for information over the phone.

Man: Good afternoon. plainfield Community Center.

Woman: Yes, hi. I’m new in town, and I was curious about the services the Community Center has to offer.

Man: We offer a variety of recreational activities. What were you interested in, in particular?

Woman: Well, everything, I guess. OK, let’s start with kids. I have a teenage son. What activities do you have for teens?

Man: Right now, during the school year, we have tutoring sessions for children and teens, in all subjects.

Woman: That would be good. He needs help with algebra .

Man: We can certainly help with that. Just have him come by any Wednesday or Saturday afternoon. That’s when the tutoring sessions are scheduled .

Woman: Fantastic. What about sports? Do you have sports activities for teens?

Man: We have tennis lessons on Sunday mornings for teens and Sunday afternoons for adults.
Woman: Hmmm, I don’t think my son would like that, but my husband might. For myself, I’d be more interested in yoga . Do you offer yoga classes?

Man: We do. Our yoga classes take place on Tuesday and Thursday evenings. We divide it up into several groups, so there’s one class for younger children, one for teens, and one for adults.

Woman: Really? I doubt my husband and son would be interested, but I’d like to sign up for yoga. I also like reading. Do you have any book clubs?

Man: We have one just about to start. The first meeting will be next Friday morning. It will focus on early 20th century novels.

Woman: Too bad it’s Friday morning. I think my son would enjoy it, but of course he’s in school at that time.

Man: Well, actually, that book club is for adults only. We may start one up for teens next summer, but we have nothing for that age group right now.

Woman: Oh, well. I suppose he has enough to keep him busy for now. Now, what about fees ? Do these classes and activities cost anything?

Man: There’s a small charge for non-members for each class. However, they’re all free to members. Would you be interested in becoming a member?

Woman: How much does the membership cost?

Man: Not much at all. The yearly fee is seventy five dollars for individuals and two hundred and twenty-five dollars for families.

Woman: What do I get with the membership?

Man: You get free access to all classes and activities, and you can use our facilities, like the tennis court, the exercise room, and the meeting room.

Woman: It’s not a bad deal, really. Could you tell me exactly where the cen¬ter is located ?

Man: It’s at 107 [one-oh-seven] Eliot Street.

Woman: Is that Eliot with two Ls or one L?

Man: One L. E-L-I-O-T. It’s right downtown.

Woman: I think I know where it is. Do you have free parking ?

Man: Yes. You can park just across the street. There’s a garage there.

Woman: That sounds easy enough. Maybe I’ll come in one day next week and sign up for some classes.

Man: That would be fine, but don’t come on Monday because we’re closed that day. We’re open Tuesday through Sunday.

Woman: Oh. Thanks for telling me. Maybe I’ll stop in on Tuesday then. Can I pay for the classes with a personal check ?

Man: We accept checks and credit cards.

Woman: OK. Thank you very much. You’ve been very helpful.

Section 2.

You will hear a hike leader giving information about an upcoming hiking trip.

Hike leader: Good evening, everyone. As you know, this is our last meeting before we set off on our annual week-long hiking trip, so tonight I’ll be telling you everything you’ll need to know to be ready for the trip. Let’s talk about equipment first. Having the right equipment is essential for your comfort and safety. First, you’ll need a warm and comfortable sleeping bag . However, you won’t need to worry about carrying a tent since we’ll be sleeping in shelters along the way. Also, part of the fee you’ve paid for the trip goes toward food, so you won’t need to put that on your packing list either. We’ve found, though, that it’s more efficient for each person to bring his or her own dishes , so be sure to pack a plastic bowl , a cup, and a fork, knife, and spoon. That’s all you’ll need in the way of dishes.

Perhaps the most important item to put on your list is a comfortable pair of hiking boots . Nothing ruins a hike more than getting blisters and sores from ill-fitting boots. So make sure your boots fit you right. Shoes and sneakers aren’t adequate for the type of hiking we’ll be doing. Of course, a backpack is necessary for carrying your equipment. Make sure you have one that’s lightweight and comfortable to carry. Walking poles have become popular among hikers recently, but we don’t recommend them. They can get in the way when too many hikers are using them at once, and some serious injuries have been caused, so it’s best to leave those at home.

Let’s see…What else? Oh, yes. Some people have asked me about trail maps . They’re available, but you really don’t need them, as your hike leaders have scouted out the trail and will be guiding you along the way. And don’t forget to bring a warm jacket . You may think you won’t need one in this warm summer weather, but remember that evenings in the mountains can get quite cold. Is there anything else I need to tell you? Oh, yes, your guides will each be carrying a first- aid kit, so that’s one less thing for you to pack yourself . Remember, you’ll be carrying your backpack all day, so keep your load light and don’t over pack.

I know you’re all experienced hikers, bur it’s always worth repeating the rules of the trail since they’re so important. These rules are in place for the safety of everyone on the trip. As you know, there’ll be a hike leader walking at the head of the line, who will show the group the way. At the end of the line will be the rear leader, or sweep. It’s important to always stay ahead of this person while we re on the trail. There are several different trails on the mountainwhere we’ll be hiking, and they cross each other at some points. When you come to any intersection of trails, stop and wait for the rest of the group to catch up . This way we can be sure that no one goes off on the wrong trail. Let me emphasize here how important it is to stay on the trail. We’ll be climbing through some steep and rocky areas. Don’t be tempted to go off on your own and try to climb some rocks. That can be quite dangerous . Also, it’s not likely, but it is possible that we’ll encounter some large wild animals along the way. The last thing you want to do is try to feed any of them. That will just encourage them to follow us, which could lead to some dangerous situations . One last thing: Before we set off hiking each morning, be sure to fill up your water bottle. This is perhaps the most important safety rule. dehydration can be a serious problem when you’re out in the wilderness , so you must always be sure to carry an adequate supply of water with you.

I think that covers just about everything. Are there any questions?

Section 3.

You will hear a conversation between a university student and a faculty advisor about the requirements for the student teaching semester.

Advisor: I’d like to go over with you today some of the requirements for your student teaching, which you’ll be undertaking next semester.

Student: I’m really looking forward to working in a real classroom and teaching children, but I’m nervous about it, too.

Advisor: One of my roles is to provide you with whatever support you may require. One thing that helps me do that is to know what you’re doing in the classroom, so I require all my students to keep a journal about their teaching experience .

Student: That sounds like a lot of work. Will I have to write in it every day?

Advisor: Yes, if you can. You’ll give it to me at the end of each week. Another thing I’ll want from you is a few sample lesson plans. I’ll let you know ahead of time exactly how I want you to do them.

Student: Several of us from the university will be student teaching at the same school. Are we supposed to get together regularly to discuss our work?

Advisor: I’ll meet with each student teacher individually , but you aren’t required to meet with each other. Of course, you can talk together as much as you want. You will, however, have to observe some of the other teachers in the school, besides the teacher you’ll be working with.

Student: Then will I get an evaluation from my supervising teacher at the end of the semester?

Advisor: Actually, no. I’ll do your evaluation, and I’ll base it on several things. One is your required portfolio , which should contain samples of your class activities and your students’ work. Another important thing is your term paper.

Student: Then there won’t be a final exam?

Advisor: No, we don’t feel that’s necessary for student teaching.

Student: I know I have to get an agreement form signed. Since you’re my advisor , are you the one to do that?

Advisor: No, that form is for your supervising teacher to sign, to document that he or she agrees to have you in the classroom as a student teacher.

Student: Oh, I see. I’m concerned about the term paper I’ll have to do, and the evaluationprocess. I’m not sure I understand what I’m supposed to do.

Advisor: Regarding the term paper, the first thing is to choose a topic. It should be related to your teaching work. You should let me know your term paper topic by the end of the first week of the semester .

Student: Will you be observing me regularly in the classroom?

Advisor: Yes, and during the fourth week of the semester, we'll have our first evaluation meeting to discuss my observations .

Student: One thing I’m really looking forward to is the student teacher conference that the university puts on every year.

Advisor: I’m glad you’re looking forward to it. Of course, everyone in the program is required to attend . The conference takes place, let me check, yes, the seventh week of the semester.

Student: When will 1 have to turn in my term paper?

Advisor: The term paper is due by the end of the fourteenth week of the semester. Then during the 15th and final week, we’ll get together one last time for a semester review.

Student: Wow. It looks like I have a busy semester ahead of me.

Section 4.

You will hear a lecture about customer psychology.

Lecture: An understanding of customer psychology is an invaluable aid for retailers looking for ways to increase sales. Much can be done to the store environment to encourage shoppers to linger longer and spend more money. The first aspect to consider is the physicalorganization of the store. Placement of merchandise has a great deal of influence on what customers buy. For example, a common practice among retailers is to place the store’s bestselling merchandise near the back of the store. In order to get to these popular items from the front entrance , customers have to walk down aisles filled with merchandise that they might not see otherwise. carpets are also used to direct customers through particular areas of the store. Retailers choose carpets not only for their decorative or comfort value, but also because lines or other types of patterns in the carpets can subtly guide shoppers in certain directions. Besides encouraging shoppers to go to certain areas of the store, retailers also want to keep them in the store longer. One way to do this is to provide comfortable seating throughout the store, but not too close to the doors. This gives customers a chance to rest and then continue shopping.

Retailers can do a number of things to create a pleasant atmosphere in the store, thereby encouraging more purchases . Music is commonly used, not as entertainment, but as a calming influence. It can slow the customers’ pace through the store, making them spend more time shopping and, consequentially , making more purchases. Scent’s are also used in various ways. Everyone has had the experience of being drawn into a bakery by the smell of fresh bread . Experiments have been done with other types of sense , as well. For example, the scent of vanilla has been used to increase sales in clothing stores.

Lccturer: Use of color is another important aspect of store environment.

Certain colors can affect behavior as well as mood. Light purple , for example, has been found to have an interesting effect on customer behavior. People shopping in an environment where light purple is the predominating color seem to spend money more than shoppers in other environments. Orange is a color that’s often used in fast-food restaurants. It encourages customers to leave faster, making room for the next group of diners. Blue, on the other hand, is a calming color . It gives customers a sense of security, so it’s a good color for any business to use. In addition to using color to create mood and affect customer behavior , color can also be used to attract certain kinds of customers to a business. Stores that cater to a younger clientele should use bold, bright colors, which tend to be attractive to younger people. Stores that are interested in attracting an older clientele will have more success with soft, subtle colors, as older people find these colors more appealing .