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源 2
Questions 1-5
Complete the notes below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
Example: Current students get membership for ....no charge / free..... • a yearly membership costs £ 1 for alumni • Features offered include: • the Emily Pankhurst 2 • the Dalton 3 • personal 4 at an extra charge • Hours: 6 a.m. to 5 on week days and 6 a.m. to 9 p.m. on weekends |
Questions 11-20
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Questions 21-23
Which opinion does each person express about filling out the evaluation forms?
Choose your answer from the box and write the letters A - F next to questions 21-23.
A | They encourage students to work hard. |
B | Important changes have been made because of the forms. |
C | We could be judged because of what we write. |
D | It is alright to say that you don’t have an opinion. |
E | Probably no one reads them anyway. |
F | They are required; if we don’t do them we will get bad marks. |
21 Joshua
22 Ethan
23 Lily
Questions 24-30
Complete the table below.
Write NO MORE THAN THREE WORDS AND OR A NUMBER for each answer
Opinions about project | Lily | Joshua | Ethan |
Initial Suggested Rating | 24 | 25 | 26 |
Good Points | nothing specific | 27 | choice between 28 |
Bad Points | no practical point / choices were both 29 | should have given us 30 | no opinion |
Questions 31-40
Complete the flow-chart below.
Write NO MORE THAN THREE WORDS for each answer.
Stage 1: Market Introduction | |
Features: - Costs 31 - Sales volumes 32 | Marketing Strategy: Step 1 Get the brand noticed by the 33 Step 2 Encourage potential customers to 34 |
Stage 2:Growth | |
Features: - Economies 35 lead to reduced costs and rise in sales. | Marketing Strategy: Step 1 Find a way to 36 return customers. Step 2 Differentiate the 37 from rival products. |
Stage 3: Maturity | |
Features: - Sales will 38 - Competition will be 39 | Marketing Strategy: Step 1 Continue to point out the differences between your product and rival brands. Step 2 Find new 40 for the product. |