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Part 1 : Questions 1-10

Questions 1-5

Complete the notes below.

Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

Ratner Athletics Centre

Example: Current students get membership for ....no charge / free.....

• a yearly membership costs £ 1 for alumni

• Features offered include:

• the Emily Pankhurst 2

• the Dalton 3

• personal 4 at an extra charge

• Hours: 6 a.m. to 5 on week days and 6 a.m. to 9 p.m. on weekends

    Questions 6-10

    Complete the form below.

    Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.

    New CUSTOMER MEMBERSHIP FORM

    • Customer name: Shannon 6

    • Street Address: 7

    • City: Newcastle

    • Postcode: 8

    • Telephone number: 9

    • Payment method: cash

    • Proof of address: 10

      Part 2 : Questions 11-20

      Questions 11-20

      Complete the notes below.

      Write NO MORE THAN TWO WORDS for each answer.

      Orientation Meeting for students studying abroad in South America

      Remember to sign the attendance lists on the way out!

      To get a student visa you must make a folder of health information including:

      • vaccination 11

      • proof you don’t have a serious 12

      Have a consultation with a doctor specialised in 13 to get information on:

      • what vaccines you will need to get

      14 for malaria

      • what to expect if you have any existing 15

      Health issues in South America

      Malaria is a concern for most people going to South America.

      • In each country, it is 16 in some areas but not others.

      • You must 17 and not travel to high-risk areas if you are not protected.

      To prevent insect bites:

      • wear long-sleeved shirts and 18

      • use insect repellent on 19 and flying-insect spray in rooms

      • stay indoors in the peak biting periods of 20 and dawn

        Part 3 : Questions 21-30

        Questions 21-23

        Questions 24-30

        Complete the table below.

        Write NO MORE THAN THREE WORDS AND OR A NUMBER for each answer

        Opinions about project

        Lily

        Joshua

        Ethan

        Initial Suggested Rating

        24

        25

        26

        Good Points

        nothing specific

        27

        choice between 28

        Bad Points

        no practical point / choices were both 29

        should have given us 30

        no opinion

          Part 4 : Questions 31-40

          Questions 31-40

          Complete the flow-chart below.

          Write NO MORE THAN THREE WORDS for each answer.

          Product Life Cycle Marketing Aims by Stage

          Stage 1: Market Introduction

          Features:

          - Costs 31

          - Sales volumes 32

          Marketing Strategy:

          Step 1

          Get the brand noticed by the 33

          Step 2

          Encourage potential customers to 34

          Stage 2:Growth

          Features:

          - Economies 35 lead to reduced costs and rise in sales.

          Marketing Strategy:

          Step 1

          Find a way to 36 return customers.

          Step 2

          Differentiate the 37 from rival products.

          Stage 3: Maturity

          Features:

          - Sales will 38 - Competition will be 39

          Marketing Strategy:

          Step 1

          Continue to point out the differences between your product and rival brands.

          Step 2

          Find new 40 for the product.

            End of the Test


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