Part 1
Questions 1-5Listen from here
Complete the notes below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
Example: Current students get membership for ....no charge / free..... • a yearly membership costs £ for alumni • Features offered include: • the Emily Pankhurst • the Dalton • personal at an extra charge • Hours: 6 a.m. to on week days and 6 a.m. to 9 p.m. on weekends |
Questions 6-10Listen from here
Complete the form below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
• Customer name: Shannon • Street Address: • City: Newcastle • Postcode: • Telephone number: • Payment method: cash • Proof of address: |
Part 2
Questions 11-20Listen from here
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Part 3
Questions 21-23 Listen from here
Which opinion does each person express about filling out the evaluation forms?
Choose your answer from the box and write the letters A - F next to questions 21-23.
A. | They encourage students to work hard. | |
B. | Important changes have been made because of the forms. | |
C. | We could be judged because of what we write. | |
D. | It is alright to say that you don’t have an opinion. | |
E. | Probably no one reads them anyway. | |
F. | They are required; if we don’t do them we will get bad marks. |
21. Joshua
22. Ethan
23. Lily
Questions 24-30Listen from here
Complete the table below.
Write NO MORE THAN THREE WORDS AND OR A NUMBER for each answer
Opinions about project | Lily | Joshua | Ethan |
Initial Suggested Rating | |||
Good Points | nothing specific | choice between | |
Bad Points | no practical point / choices were both | should have given us | no opinion |
Part 4
Questions 31-40Listen from here
Complete the flow-chart below.
Write NO MORE THAN THREE WORDS for each answer.
Stage 1: Market Introduction | |
Features: - Costs - Sales volumes | Marketing Strategy: Step 1 Get the brand noticed by the Step 2 Encourage potential customers to |
Stage 2:Growth | |
Features: - Economies lead to reduced costs and rise in sales. | Marketing Strategy: Step 1 Find a way to return customers. Step 2 Differentiate the from rival products. |
Stage 3: Maturity | |
Features: - Sales will - Competition will be | Marketing Strategy: Step 1 Continue to point out the differences between your product and rival brands. Step 2 Find new for the product. |