Part 1
Questions 1-5Listen from here
Complete the notes below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
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Example: Current students get membership for ....no charge / free..... • a yearly membership costs £ 1 for alumni • Features offered include: • the Emily Pankhurst 2 • the Dalton 3 • personal 4 at an extra charge • Hours: 6 a.m. to 5 on week days and 6 a.m. to 9 p.m. on weekends |
Questions 6-10Listen from here
Complete the form below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
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• Customer name: Shannon 6 • Street Address: 7 • City: Newcastle • Postcode: 8 • Telephone number: 9 • Payment method: cash • Proof of address: 10 |
Part 2
Questions 11-20Listen from here
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Part 3
Questions 21-23 Listen from here
Which opinion does each person express about filling out the evaluation forms?
Choose your answer from the box and write the letters A - F next to questions 21-23.
| A. | They encourage students to work hard. | |
| B. | Important changes have been made because of the forms. | |
| C. | We could be judged because of what we write. | |
| D. | It is alright to say that you don’t have an opinion. | |
| E. | Probably no one reads them anyway. | |
| F. | They are required; if we don’t do them we will get bad marks. |
21. Joshua
22. Ethan
23. Lily
Questions 24-30Listen from here
Complete the table below.
Write NO MORE THAN THREE WORDS AND OR A NUMBER for each answer
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Opinions about project |
Lily |
Joshua |
Ethan |
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Initial Suggested Rating |
24 |
25 |
26 |
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Good Points |
nothing specific |
27 |
choice between 28 |
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Bad Points |
no practical point / choices were both 29 |
should have given us 30 |
no opinion |
Part 4
Questions 31-40Listen from here
Complete the flow-chart below.
Write NO MORE THAN THREE WORDS for each answer.
Stage 1: Market Introduction |
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Features: - Costs 31 - Sales volumes 32 |
Marketing Strategy: Step 1 Get the brand noticed by the 33 Step 2 Encourage potential customers to 34 |
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Stage 2:Growth |
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Features: - Economies 35 lead to reduced costs and rise in sales. |
Marketing Strategy: Step 1 Find a way to 36 return customers. Step 2 Differentiate the 37 from rival products. |
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Stage 3: Maturity |
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Features: - Sales will 38 - Competition will be 39 |
Marketing Strategy: Step 1 Continue to point out the differences between your product and rival brands. Step 2 Find new 40 for the product. |